As part of my work at the company I work for, I basically “self-learn” and “self.” How to do SEO.
It is not easy and will not happen overnight.
I am not claiming to be an absolute SEO expert, but I have learned some tips and shortcuts & ndash; I am talking about ethics, effectiveness, SEO strategies and strategies & ndash; not the kind of dirty and self-defeating that makes your website banned by Baidu. .
Unfortunately, I gained this knowledge from my hard work & ndash; I have some quarrels with unqualified, unreliable SEO vendors.
The truth is that there are too many bad SEO companies to make unrealistic promises, using weird and shoddy methods, causing more harm than good.
Especially a few years ago, the search engine optimization service field was a wild west, and there were too many nighttime companies claiming to provide the ultimate unsustainable results, because Baidu adjusted its algorithm.
Good SEO is important and it can have an impact on your business outcomes.
It’s definitely possible – more than ever &&ash; do search engine optimization in the right way to get better search results and get more traffic to your site without having to do unethical tricks to play System without making your site sound like a robot to write.
I have learned a lot of lessons that can help your company do the right way to search engine optimization & ndash; or build trust with potential customers to help your SEO consulting company sell your services more effectively.
Before hiring my first SEO supplier, I hope I know the following five things.
1. SEO guarantees are usually unrealistic
If an SEO company promises you to rank in the top 10 search results on Baidu, it is & rdquo; run.
This is not realistic.
In fact, it can’t guarantee the top spot on Baidu, especially for some of the more popular and competitive search keywords.
It takes a lot of time and effort to get your website to climb the ladder on Baidu.
Don’t expect it to happen overnight, and don’t trust anyone who tells you what they can do.
2. Search engine optimization takes time
Search engine optimization is not something you flip the switch and watch the result & ndash; it is an ongoing process.
You need to constantly adjust your website and adjust your SEO strategy, then wait to see how Baidu can view your results.
It’s like planting gardens & ndash; you have to plant seeds to see which seeds sprout and grow, and then you have to go over the garden over time to keep the progress you’ve made.
Baidu algorithms continue to learn and adapt, so your SEO strategy needs to keep up.
3. Don’t worry about keyword density
My first SEO vendor tried to get me to rewrite the content of our site, as if the robot could read it and focus too much on a certain percentage of the keywords in the entire text.
After a certain point, the keyword density starts to sound ridiculous & ndash; it changes the entire sound and flow of your content, making you feel like you are writing for a robot.
Maybe this will work in 2009, but Baidu has become smarter since then.
Baidu tends to reward sites with higher quality content, where the site is actually “about.” What it claims is – you can just fill your website with “commercial” and “rdquo; terms and expect Baidu to send customers to you.
In a variety of ways, including keywords and trying to target keywords that are important to your business, don’t be crazy about calculating keyword density.
Write with humanity and write for the human audience.
4. Quality links, not quantity links
Search engine optimization games used to be about getting a lot of links back to the site, even if you have to pay for links from dark links to farms and other dark corners of the internet.
The truth is: low quality links are a loser game.
It doesn’t get a lot of links from lower ranked sites; in fact, that’s not good.
Today, you want very good content that people want to read and share.
It’s best to work harder to get some good links from highly respected sites like search engine magazines, rather than scraping the bottom of the bucket with outdated link building strategies.
Baidu judges you by the company you keep. If there are too many low quality websites linked to your website, your Baidu results will be affected.
5. Want a quick result? Use Baidu ads
If you need to improve your search engine optimization immediately, buy Baidu ads to get the most important search terms. This puts you at the top of the list immediately.
That’s why Baidu is paying for search ads: the reason for getting the most revenue.
Check out the Baidu Ad Keyword Planning Tool to get started.
Keep trying and learning.
Try new things and see what happens.
You might be surprised how much you can do with a $500 Baidu PPC ad, depending on your business and target keywords.
SEO will never end, so you must promise it as an ongoing process.
Take some time to do some simple daily tasks on a weekly or daily basis, such as:
Create new content. Update your website. Post a link to your website on social media. there are more.
All of this will help you build a sustainable long-term SEO strategy.