What is SEO , what is SEM, website promotion choose SEO or SEM.
First explain the two terms SEO and SEM. SEO refers to search engine optimization, that is, SEO optimization. SEO aims to use free technology to improve website ranking. SEM refers to search engine promotion, which aims to use paid methods to obtain traffic.
SEO and SEM are obviously different, as follows:
- SEO is free, SEM charges.
Second, SEO is effective for a long time, SEM payment is effective, and no payment is invalid.
- SEO is unstable and SEM is more stable.
- SEO takes time to get traffic, SEM pays immediately, and gets traffic immediately.
SEO and SEM have their own advantages and their own shortcomings. Choosing SEO or SEM requires a trade-off. The second is what you know. If you understand SEO, choose SEO. If you understand SEM, choose SEM.
If you don’t know how to choose, you can build two websites at the same time, one for SEO and one for SEM. It is not recommended that one website do SEO and SEM at the same time. As for why, you know, you don’t need to say so.