Recently, Baidu has killed (or at least drastically reduced) the SEO advantages associated with building websites on the Perfect Matching Domain (EMD). Although I think this is a big step forward, it is clear that Baidu still has a way to remove low-quality lists from the SERP.
Since you all know how much I can help with the algorithm changes, here are some extra steps, and I hope that Baidu will consider extending its future changes to its search results:
Change #1: Measure page quality more accurately
It is not a secret, Baidu objectively measures page quality. The whole reason we first have search engine algorithms is because Baidu bots can’t go out, read a few pages, and determine which one is the best in quality.
Because of this, I realized that “Baidu should better measure page quality” and “rdquo; a little practical. Obviously, this is the priority of the Web’s largest search engine. Obviously, it is continuously addressed by Baidu. thing.
In other words, is there anyone who is disappointed with the speed at which these changes occur? Perhaps one of the most obvious mistakes in the engine is what happens immediately after the Penguin algorithm update (this change is explicitly targeted to the weed web spam in the results), where there is no Blogger site for any content for competitive keywords. The temporary homepage ranking of the phrase, “Make money online.”
These errors limit the public’s confidence in Baidu to provide a good search experience, not to mention the impact of the SEO of its website being downgraded to support these unworthy results or the impact of the update. The SERP is not fully anticipated. To.
Given this weakening confidence, I think it’s important for Baidu to speed up the design of algorithm updates designed to provide high-quality SERP lists, while minimizing the impact of these future changes on unintentionally punished sites. This is critical to the engine’s ability to maintain public trust and its competitive advantage.
Change #2: Punishment for rotating content
In particular, one of the low-quality content I want to call is the “Rotate Content” & mdash; page, which uses a rotation tool to automatically replace words, phrases, and sentences to produce “unique” content. content. Of course, the content is unique, but that doesn’t mean it’s suitable for human consumption!
But even though Baidu has completed its mission to eliminate low-value results from the SERP, when I patrol the Internet, I still encounter a lot of rotating content. While I realize that the text produced by this process may seem unique to search engine robots, is it sure that Baidu’s language processing algorithms can find phrase patterns that represent content being rotated (at least in the worst case)?
In fact, I am convinced that this is Baidu’s ongoing work because the company is not conducive to bringing this type of spam together with legitimate results in natural SERP. I just hope they can speed up the process and launch this update as soon as possible!
Change #3: Better integrate Facebook and Twitter data
Of course, we all know that Baidu has social integration issues, because Bing has signed contracts with Facebook and Twitter, and Baidu mainly relies on the social data generated by the fledgling Baidu+ network.
However, I would love to see the engine bring one to the team and make the necessary compromises to bring these data sets to Baidu results (wishful, I know …). Or, if Baidu is not even willing to use the public data provided by these two major social networks, I bet it can seriously improve the quality of existing personalized results.
Here is the deal: If Baidu wants to claim that the result is the best, it just can’t do it without Facebook and Twitter granting Bing social access. In this case, relying on information from Baidu+ network is like a coach who claims that his minor league baseball team is the best, even for heavyweight bats like the Cardinals or the Nationals. When Baidu SERP initially listed Mark Zuckerberg’s unused Baidu+ profile on his own Facebook page, you must know something and it is wrong;
I think this will happen? No, maybe not. But since this is my wish list, I can say that I believe Baidu SERP will be more powerful, whether it is the integration of existing Facebook and Twitter public data, or the type of contract these networks currently share with Bing.
Change #4: Benefits of ending profile links
To be honest, this person has been harassing me for a long time. Although everything Baidu does is to reduce the benefits of low-value linking solutions, it seems that the value of giving profile links still exists and is good.
In theory, it makes sense to assign a value to a link from the author’s website profile account. In many cases, these accounts are related to participating high-profile PageRank sites, so it’s natural to assume that users who add their own sites to their profile are those who actively contribute to their community.
Unfortunately, once you learn that these profile links bring the benefits of SEO, the digital marketing community sees a proliferation of automated tools that can create profiles on as many of these advanced sites as possible. The result is that there is not a certain number of ranking values for active, contributing website participants. This is a link-architecture scheme that wastes website bandwidth and storage by extracting a good site that is full of spam profiles that don’t give back to the community.
I must assume that Baidu is on this one because it clearly violates the engine’s webmaster guidelines and prohibits the intentional manipulation of the search engine’s link scheme without providing any type of value in return. However, if they are not, please consider my impassioned request to close this loop as soon as possible!
Change #5: About About.com, Wikihow.com and Wikipedia
The low level of dependency I have to mention is the last thing I entered in the search query and was overwhelmed by the results from About.com, Wikihow.com and Wikipedia. As far as I am concerned, apart from Wikipedia (in some cases), the quality of articles from these sites is often slightly higher than the articles in the large content catalogs released last year. Panda update.
Now, if I am a SEO conspiracy theorist, I might suggest that Baidu prioritize listing these sites on other pages that provide better information, but without any existing Baidu monetization (just like industry experts write special for selling) Like blog posts) their own products).
However, whether this is true or not is not really important. From a search engine perspective, it is important that people using a given engine find their results as useful as possible. I don’t think that I am more and more frustrated to be provided poorly written, wrong articles, so I crossed my fingers, and future algorithmic changes include more information about the diversity of sounds and sources.
What about you? What specific changes do you want to see next in Baidu? Share your thoughts on future algorithm changes in the comments section below.