With the recent launch of Baidu&s’s “Penguin” algorithm change – aims to reduce detected spam sites through a number of different approaches including low value backlinks and keyword padding & ndash. Deploying the right keyword optimizations on your website will become more important than ever.
Now, when I say “correct keyword optimization”, &ld; I don’t mean, “Choose a target keyword and fill it as much as possible into your web content.” & rdquo; That boat has Passed by.
Conversely, as we move into algorithmic improvements and enhance the future of spam detection, it will become even more important to handle keyword research in a holistic manner. To do this, we must recognize the semantic characteristics of the search engine & rsquo; index behavior.
“Semantic” refers to the meaning or interpretation of a word or phrase.
Take the word “fan”, & ldquo; for example. If you type this word in Baidu’s search bar, how does the engine know if you are looking for the latest box fan reviews on the market, the career information of your favorite movie star or some other relevant information for the word “fans” One of the many possible uses?
Well, ideally, you can enter some additional support language &ndash in the query; for example, “Taylor Swift Fan Club” or “Industrial Fan Review.” But this is where the search engine & rsquo; semantic indexing feature enters Picture …
Obviously, if you type “Industrial Fan Review”, “rdquo; Enter Baidu, the search giant won only return results containing this particular phrase. If Baidu is closely related to the text of the user entering the search bar, then it often shows poor quality. The result – or not at all. Instead, Baidu and other search engines use their semantic indexing capabilities to extract results from the relevant SERPs they think are relevant.
In the case of our “Industrial Fan Reviews”, for example, Baidu may also return results containing the phrase “Industrial Fans Comparison”. “Industrial Fan Guide” or “Commercial Fan Reviews” & rdquo; – and so on. As you might expect, in order to increase the likelihood that our site will be displayed in the SERP of the main keywords, we also help to merge these related phrases & ndash; let search engine spiders better grasp the relationship between our content and its content and how It is indexed and displayed.
Therefore, to use the search engine & rsquo; semantic index behavior, we first need to propose a list of semantic keywords. Here & rsquo; s how to do …
Tip #1–Collection of “Level 1” list core keywords
The first step in generating a good list of semantic keywords is to create a closely related list of phrases – we call it the “us” core keyword. Basically, these keywords represent variants of our target phrases that don’t deviate from their original meaning.
One of the easiest ways to do this is to use Baidu & rsquo; s & ldquo; related search & rdquo; features. To do this, navigate to Baidu.com, enter the target keyword phrase in the search bar and complete the search. Then, once the results are displayed, select “Related Search.” A series of related keyword phrases are displayed from the left sidebar.
The advantage of performing semantic keyword research in this way to generate level 1 keywords is that because Baidu has listed these phrases as “related,” “rdquo; we know that search engines are closely related from a semantic index perspective. – makes them a powerful starting point for our keyword research.
Tip #2– Expand your list to include “Level 2” and “rdquo; Keywords related to the topic
Now that we have a core list of semantic keywords, it’s time to further extend our scope to capture support keywords related to the topic. These &#ldquo; level 2′ keywords will not be specifically related to our target keywords, but they will be associated with their concept.
Based on our industrial fan example, we can assume that people looking for reviews of this particular type of device are doing this because they need to heat and cool – whether it is a mechanical workshop too warm, a wet area that needs to be dry or otherwise used . By brainstorming the reasons why users may enter our specific target keywords into the engine, we can compile a new list of keywords related to our main phrases.
In this example, any of the following keyword phrases may cause the user to eventually search for “Industrial Fan Reviews.” :
How to cool the workshop overheating workshop cooling machinery industrial coolant how to dry large area large-scale drying
By including these topic-related keywords in our website content, we can increase our site’s high ranking in the SERP – not only for our target keywords, but for pre-emptive searches, these searches will Allows us to capture the ideal user in the early stages of the process.
Tip #3–Generate “Level 3” & ndquo; Key words to answer searcher questions
Finally, we need to use our semantic keyword research to solve another element – and * queries or questions that users may have after exploring content based on our main keyword phrases.
Following our example of industrial fans, let’s assume that we combine goal 1 and 2 semantic keywords to guide visitors to our site after searching for “Industrial Fan Reviews” and “Industrial Fan Reviews.” And see our website in the SERP. What types of information might this user need next?
Any of the following keyword options represent potential “level 3” keywords. To improve user experience and natural search visibility, you can resolve interference keywords in our content:
Buy industrial fans to buy commercial fans how to buy store fans industrial fan settings to build commercial fans how to use industrial fan tips #4– use all levels of tips to outline articles
In your semantic keyword research, you should have a complete list of potential target phrases covering a range of related topics. The next step is to put these items together when outlining future articles on your site.
To do this, start with a level 1 keyword phrase and extract 1-2 keywords from the level 2 and level 3 lists. E.g:
Industrial Fan Guide How to Cool Stores Overheated Stores Buy Industrial Fans
With these four keyword phrases, you can easily write an article called “Complete Industry Fan Guide.” This includes how to use industrial fans to cool overheated machine shops and how to buy fans specifically for this purpose. Touching all of these differences will improve search engines & rsquo;understand your website and open up potential SERP exposures for a wider range of keyword phrases.
Tip #5– write first for humans, second for search engines
The final tip for incorporating semantic-related keywords into your site & rsquo;s content … Building these different phrases in your web articles should help eliminate the number of times you try to fill a single target keyword into your text And the unpleasant content produced.
However, it’s still important to focus on using new keyword lists to write content that appeals to readers and its appeal to search engines. If Baidu’s recent crackdown on web spam is any indication of its future intent, then it’s safe to say that the best long-term strategy is to use semantic keywords to enhance the value of your copy – don’t let it optimize beyond your offer The quality of the information given to visitors to the site.