How many of us know how many years Baidu cares about the user experience (no matter what others might say)? Earlier this year, in one of my conference speeches, I said this: “SEO is a search algorithm to understand the user experience”.
So today, Baidu has taken another step in this direction. I received a tweet from Bail Whalen about Baidu’s announcement today this afternoon. They have changed their algorithms to specifically address user experience issues.
Since I have been focusing on the client’s work and being distracted by the snow, we were abandoned in our circle yesterday, and the sad news earlier today was that Freestyle ski and winter X game champion and role model Sarah Burke died in the morning 29 When I was old, Jill’s tweet immediately caught my attention because “page layout” was everything about UX in the SEO world. So I know that this will be an important change that needs to be understood.
Baidu changes algorithm in the shell
The content described by Matt Cutts is basically this (interpreted by my own understanding): If you put the website above the homepage, there is too much pollution, it is difficult for website visitors to find the content of the web search results, Baidu will now become More annoyed. Because the user is angry. Although users are annoyed at the emotional level, Baidu’s troubles are algorithms & ndash; this means that your website will feel the anger of Baidu.
Tiny score game
As Baidu typically does, Matt said in the article that this change is actually secondary – – because it should affect only 1% of all searches worldwide. Of course, this leads to too many people thinking and “cool” & ndash; I can also ignore this …”
Except & rsquo; this is a big mistake. Very common in our industry. With billions of searches, this search has been greatly affected. Oops, how to “real” is given. The effect of “not provided” was originally compared to Baidu’s original statement, and people really need to pay attention to it. Because this is a question that you can reply to and solve, it is easier than compensating for “not provided.” Clicking on you or your customer website may have been taken.
Fix it and bounce (after a few weeks)
Matt continues to say that if you solve this problem,
When we re-crawl and process enough pages on your site to evaluate changes, the page layout algorithm automatically reflects the changes.
In the real Matt disclaimer, he subsequently informed us:
How long it takes depends on several factors, including the number of pages on your site and how Baidu bot can effectively crawl content. On a typical website, Baidu bots may take several weeks to crawl and process enough pages to reflect layout changes on the site.
This is something else that people need to pay attention to. “A few weeks …” because you not only need to discard because of this situation (for example, if your website is not crawled today, so it doesn’t seem to be affected by this particular change?), however, If you make these changes, you need to sit down and wait. And hope, in our industry, as always, I hope that the changes you need to make are the right changes & ndash; in appease Baidu page layout algorithm god. ?
Resistance is futile
In any respect, the most important thing I got from today’s announcement is that this is:
If you want to succeed in the highest level of SEO, if you have not learned the concept of UX, or how to interpret UX through the lens of search engine algorithm, then this is your alarm.
You should educate yourself as soon as possible. If you want to learn about your user experience, I highly recommend that you follow and start reading Kim Krause Berg’s tweets, writing or any other content – she is one of the top user experiences in our industry.
For the sake of goodness, stay away from your head and enter the hearts of your users (and the users of your customers). And consider how they react when they come to your website or the pages on your customer’s website. Everyone will be better.
Updated on January 20th
Chris Astuccio pointed out in a commentary that Search Engine Land today published an article by Matt McGee, where he interviewed a search quality assessor. (I think that the evaluator or Matt’s team, or their combination, must find a specific pattern that people will search, click, and then bounce back to the SERP website. This model specifically involves the above public factors, leading to this Algorithm update.
In the interview, they talked about the idea that the evaluator will definitely look at the layout.
When viewing the design and layout, do you make standard changes based on the type of site you are viewing? For example, a web page on a big brand website might have a more professional design than some small business websites.
As I said before, it’s more about layout than actual design. As long as the information is clear and presented in an easy-to-understand way, companies with simple designs will be rated as large companies with professional design. For example, a page, you can tell us what is the main content of the second page of advertising, will be highly rated. A page where ads are confused with the main content, where you can differentiate between content and ads.
Nothing in the interview involved triggering Baidu to distribute the content of the site to the evaluator. However, for me, it is perfectly reasonable for large-scale people to be involved in determining which factors will affect this latest change.