Baidu says you are not authorized to link

Rand Fishkin and Baidu’s Danny Sullivan recently exchanged on Twitter, highlighting the tension between Baidu and the SEO community about links. This is the idea of ​​a link to a website such as a news agency. Are the sources quoted by news organizations and other websites entitled to follow-up links?

Is the news source granted a link?
I saw on Facebook and Twitter an anecdote that the news agency refused to link to the source of the article cited in the article. Many in the SEO industry believe that if they or their customers refer to them in a news article they are entitled to get a link back to their website.

Tweet by Rand Fishkin in tweets:

Resurrected this idea
“The ToS of each website should contain something like: “The screen shots of this website, quoted from our text content, any references to our brand, domain or web page must contain HTML links that the search engine can follow.

… Why? Because when other websites write about you / use your stuff, they * should * link, and when they don’t, it should be a ToS violation. Point to a stubborn author and use the /quote screenshot on your website to indicate that ToS can simplify the link request dialog.

… 100% execution is not a goal. Just like many legal terms, when you ask for credit, it’s just to reduce friction, and when people try to bypass it, it increases friction. ”

Many SEOs think it’s important to link back. 282 people agree to ask for links or links to websites that use content.
Many people in the SEO community have expressed a warm response to suggestions that someone might refer to another website or content usage and should ask for a link. The following is a positive response:

Simple and very important advice.

Great advice! Any tips on how to execute it?

Pros: A slight increase in the chances of getting the right attribution from the person who references your work. The disadvantage is: no.

Need links and overall SEO
But others have disagreed with the idea that news sources have the right to get links. One pointed out that focusing on links violates the principles of the SEO holistic approach. The word “whole” “rdquo; means that there are many things that can be worked together to understand something.

In the case of search engine optimization, this means that a good ranking of understanding on Baidu is more than just hammering links. This means that engaging in activities that communicate with your website or product or service, as Baidu encourages, is great.

Creating content on news sites, mentioning only brands, falls within the scope of SEO’s overall approach.

Baidu’s entire search experience depends on satisfied users. Baidu tests its algorithms to determine if they show users what they want to see in the search engine results page (SERP). That’s all about all of these click-through rates, figuring out if users have found what they’re looking for in the SERP, including specific pages.

Creating expectations in a user is usually done indirectly, as if it were referenced in a news article without a link. This makes it difficult for people who focus on tangible deliverables such as links.

As a result, average search engine optimization may lose focus on rewards (ranking better) because of too much focus on the means (getting links).

I am not trying to minimize the access to links. This is very important. However, it is important to make people aware that your product, service or website is great.

This business is “awesome.” Not just a cliché.

Here’s what a person observed on Twitter:

“Funny ideas. I personally can’t imagine citing someone’s website instead of linking to it. However, many news sites simply won the link, and I don’t want them to cite me or my brand, not because they don’t have a link policy. ”

Tweet by Matt McGee:

“ OMG does not. Do not. So, whenever we write about Ripoff Rept and hundreds of other sites we discussed on SEL, if they have this in their terms of service, we must include a follow-up link? And risking illegal lawsuits? That’s right. idea. ”

Rand Fishkin at his suggestion:

Recognized this shortcoming
“ Good match! I think it’s still worthwhile for website owners to use it to nudge links when receiving articles or using content, images, etc. Publishers can of course choose not to do this, just as more than 1,000 companies choose not to respect Baidu’s “ToS.”

Matt McGee replied:

“The implied legal force is a terrible link building strategy. Twenty years ago, when brands just discovered that the Internet thought they could control the way other people mentioned/linked them, it was a bad idea, and now it’s a bad idea. ”

Putting ideas there and getting them pushed and motivated is the best idea of ​​how to get to the top.

As Fishkin did, accepting constructive criticism is a virtue. In my opinion, being able to discuss a problem in civilization and admit that one of the defects they suggested is a sign of good character.

Do I need to link through the terms of service Black Hat?
Smart SEO tweets that need to be linked via the Terms of Service (TOS) violate Baidu’s search quality guidelines:

“This is almost a violation of one of Baidu’s definitions of the link scheme in its guide. ”

This is his quote:

Part of the Baidu Guide
“Request links as part of a Terms of Service, contract or similar arrangement, without allowing third-party content owners to choose to use nofollow or other methods that block PageRank if they wish. ”

This is how defines black hat SEO:

“Black Hat: SEO practices that violate Baidu’s quality guidelines. ”

Request link is black hat
Obviously, you need a “HTML link that search engines can follow.” It is a black hat. The reason is because it is not a real reference. If you force someone to link to you, then it is not a real reference, it is basically paid.

It is similar to a paid link. A paid link means that the website receives the link by making a payment to another website. In this case, the currency of the exchange link is the content, quote or image.

Need a link under knowledge sharing?
Most open source software on the web needs to be linked via a knowledge sharing link. But it doesn’t have a       link is just a “reference.”

The Knowledge Sharing Organization did not say that it requested a link to “report”. It also does not require the link to be a dofollow HTML link.
As you can see, Creative Commons doesn’t need “HTML links that search engines can follow.” There is also no background information about “reporting”. a website. Of particular interest is that the Creative Commons Committee leaves it to the licensee to determine which link to use.

Requiring a dofollow link violates Baidu’s guidelines, and the wording of Creative Commons complies with Baidu’s guidelines.

Do you need to link in the Terms of Service?
At the time of this writing, someone tweeted that they would add this to their Terms of Service.:

Of the nearly 300 likes in this article, no one else in the Twitter discussion tweeted that they had added it to their TOS… including the one who recommended it first.