Demand media case study

It seems that Demand Media and its recently submitted initial public offering have relaunched many discussions. This discussion was the first time that Daniel Ross, who was connected, wrote a feature article entitled “Answer Factory: Demand Media and Fast, One-Time Use” Started. As good as H ** l Media Model, it is back to October 2009.

There is a lot of saying about the quality (or lack of) of the content produced by Demand Media (the number of new videos and articles per day) & ndash; some have labeled it as “content factory.” That is to pollute the Internet with low-quality information. But one thing is definitely true: Demand Media has turned the process of web publishing into a science.

My goal in building any network asset is to focus on creating the absolute best website in that particular market. If I can honestly say that my site should rank first for a given keyword phrase because it provides the best information, the best user experience, etc., then it’s time to get back to the drawing board and get to work. Harder! Having said that, we can all learn something from the published content system of Demand Media, right?

Although I hope that some of the high quality works I posted on some of my sites, such as our credit card protocol or our car insurance guide, will be considered slightly better than the notorious “homemade” doughnut recipes&rdquo Video, it’s important to remember that in order to achieve long-term, sustainable success online (especially as a niche site), the focus must be on quality.

It is wise to use the release system elements of Demand Media to be more efficient. Imitating the need for media to be less than content … not so smart, by the way, this is how I use WordStream to build my own “mini-demand media.” The system is more efficient when publishing high quality content.

Step #1: Automate the process of grabbing vats of potential keywords to the target
The process Demand Media has an advantage in terms of regular webmasters because they can access very large keyword datasets directly from various ISPs. However, if you sign up to access the WordStream API and then use the sample PHP code to connect with the WordStream& rsquo;s API server written by my business partner/programming Ninja John Gadbois, then you will use a large set of keywords to access with Demand Media. The content is comparable.

Since the goal here is automation, and I am already a huge WordPress fan, I use the custom WordStream WordPress plugin provided by Ninja John to let me enter the seed keyword. The plugin then returns a list of all relevant keywords directly from WordStream (a total of approximately 50,000 keywords in some niches).

Now that I have about 50,000 related keywords in my WordPress admin interface for my site, I need to move on to the next step and decide which keywords to use when creating new content on the site.

Step #2: Filter out unprofitable keywords and keep profitable keywords
Excluding 50,000 keyword lists (many of which sound very similar) can be a chore. Demand Media uses a clever algorithm to predict which keywords are most valuable to them when they become articles or videos on their websites. Considering the CPC information from the Baidu AdWords API, the data from your website’s analytics program (for example, the awesome Clicky API), etc. Writing an algorithm to write an algorithm is certainly not rocket science. So you are essentially the usefulness of recreating the Demand Media algorithm. But for certain things (this step may be one of them), human attention is irreplaceable.

Going back to my previous point of view on achieving the goal of building the best website in a particular market, there are things that machines can’t do just like humans. If you really understand your market, it is very difficult to determine the best keywords through algorithms when choosing the best keywords, if not impossible, just as you do the keywords manually.

Of course, some CPC information or other basic startup information may help you pre-select certain keywords for your consideration, but in the end, if you want your site to be the best source of information in a particular market, then you Good to have an expert level to understand this niche or hire a person. Take some time to personally select keywords in this step and move on to the next step.

Step #3: Convert those profitable keywords to high quality content
The final and final step is to convert your predicted manually selected keyword basket into content. The WordStream plugin I mentioned earlier also has a companion to the TextBroker plugin (provided again by Ninja John), allowing me to bulk select keywords from my list of profitable keywords and create new posts for draft status for my professional writer team. /Page editors start working in WordPress or send them to TextBroker via the TextBroker API.

The goal of this step is of course to automate the creation of content & ndash by the Demand Media system; this way you can publish content & ndash in an efficient and scalable way; without sacrificing quality. Of course, you can pay your authors very cheaply and get a lot of cheap content, and in some markets you might actually be what you need. But what happens when someone brings all the same efficiency? Thanks to this “mini demand media” & rdquo; model, but they only publish super high quality content based on these keywords?

May the best website (content) win!

What do you think?
How do you see the Demand Media release model? What characteristics of the business model of Demand Media should be imitated, and what should not be? How will you improve the “mini demand media” & rdquo; system for effectively publishing content?