What you will learn

  • Adapt to changing customer needs by building new capabilities within your organization
  • You can create products and services that solve the issues customers are trying to solve by understanding why they are making certain purchases.

Description of the course

You’ll learn how to identify customer needs through Clayton Christensen’s famous Jobs to be Done theory and CVS Pharmacy’s MinuteClinic in this free, 15-minute Harvard Business School (HBS) Online lesson.

Official website

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