Large websites rely on the inner chain, how should small stations operate?

In the optimization process, many large websites did not have obvious operations, but the rankings were relatively stable. In general, the internal chain of such websites is better, so large websites rely on internal chains, what about our small websites? How do we work to improve rankings? Let’s take a look at your understanding of Station Youyun.

First, find keywords that are not competitive.

Keywords are too popular. Compared with competitors, in the domain name era, inclusion, classification, weight, and ubiquity, if your competitors do the tasks you can do, they can do well, it is very difficult to surpass it. Therefore, if you search for keywords in Baidu search engine and find that the search results are the home page data, we recommend that you keep it to find related keywords or long tail keywords.

Second, the relevant topic of the relevant forum outside the chain, if you are a tourism industry website, explore related platforms, classified information and travel-related forums are still a lot, but please remember that this type of external chain does not have to throw too much.

You can also go to the webmaster to submit a manuscript, write some information about the website, and make the article and the website have a certain relevance. The advantage is that there will be many websites that will stop the natural reprint of the article, which is Baidu’s lawyer.

Third, manufacturing the inner chain

Organize relevant keywords and long tail keywords of the main keywords of the website, and organize keywords of the travel category on the invalid page of the website. After completing the publishing task, the project is updated during the previous period, or the product is external, you can stop the target. Sexual signals However, the uniqueness of each keyword on the page (each page has a different keyword) should not give the search engine an illusion, and it does not know which page the keyword points to.

Fourth, do the content and optimization of the update page meta tag, improve the exposure of invalid content, commonly used: establish reference information, classified information, random information, of course, if the product update speed is also very fast, they can also be basic products. I often see that there are a lot of websites that have added exposure to invalid content. I often add new information sections, which is important, new information displayed on the home page and new information repeatedly displayed on internal pages. For search engines, no new information is provided.