Do you use your long tail keyword strategy to combat Gold & ndash; or strike?
Finding long tail keywords with low search volume seems to be a waste of time and effort.
Why not focus on the high volume of real popular search keyword ranking it?
Well, other people also tried for those very popular keyword ranking!
Here is the truth:
If you don’t have a long tail SEO strategy, then you miss it.
It’s never been easier to research long tail keyword opportunities, target low-competition keywords with high conversion rates, and use long tail keywords to enhance your content.
This guide will show you how to do this.
What is a long tail keyword?
The long tail keyword is a highly targeted search phrase that is specific to the searcher’s intent. These keywords have low search volume, low level of competition, and often high conversion rates.
We call these keywords “long tails.” Because if you draw keywords by search volume, they will appear in the word “long tail.” Searching for the end of the demand curve means that few people search for these terms every month.
However, despite the lack of search volume, long tail keywords are generally easier to rank and result in higher conversion rates than seed keywords. This is because the long tail keyword conveys a clear customer need and you can solve this problem — they are deliberately driven.
Once you understand your search intent, you can create content that is specific to queries and conversions.
For example, the user searches for the day of “playing the Golden Sky PS4 price.” Indicates the clear intention of the purchase. In contrast, search for “PS4”. Not quite sure; users may be looking for more information about the video game console, searching for the latest news from Sony or looking for a list of games.
Please note that the actual length of these keywords is not technically important. Long tail keywords are often at least three words long due to their particularity, but highly specific low volume searches with only one or two words long are also considered long tail keywords, such as many brand names.
Why long tail keywords are important in SEO
Let’s do a social experiment right away: Sign in to your Baidu Search Console account and scroll through the search terms. What do you see? I am willing to bet that most of the terms in your ranking are long tailed.
In fact, up to 70% of search traffic comes from the long tail keyword — and many of your rankings are for your business.
Now imagine what you can do if all of these highly targeted queries bring new leads directly into your high-conversion assets.
Target these highly specific keywords:
There are three main benefits: 1. Reduce competition
The long tail keyword is specific to your business and your niche, so the search volume is low.
The advantage of this is that it does not make a considerable effort for your target long tail keywords.
If your target terms are specific enough, some simple page search engine optimization and link building should eject your landing page to a prominent position.
2. Higher conversion times
A small long tail keyword survey will help you discover your search intent.
By searching for intent, you will be able to identify queries that indicate the buyer’s intent (for example, “Buy Canadian 150 Collector’s Coins”) and the need for other information (such as “How to locate long tail keywords”, etc.)
You can use this knowledge to bring high-quality prospects to your sales channels and complement your content marketing efforts.
3. It helps you optimize your semantic search
Long tail keywords are an integral part of optimizing semantic search.
We live in an era where 55% of millennials use voice search every day, and talking to robots is commonplace. When these users query these platforms, they use long tail keyword phrases such as questions (such as “What is the best sushi restaurant nearby?”) and commands with clear intentions (such as “Compare Blush dress prices” And Sherri Hill”).
Try to anticipate the intent behind natural language issues so that you can provide answers about your business and services and better locate these long tail keyword phrases.
Keep in mind that if you target long-tail keywords with high conversion rates, these keywords will be of great value to your business, even if your search density is low.
How to find long tail keywords
The correct long tail keyword ranking may be better than gold.
It’s easy to find new long tail keywords, and you can create a substantive list in minutes.
First, grab the long tail keyword that you know is ranked: Open your Search Console, click Search Traffic > Search Analytics, then select clicks, impressions, and position (we won’t worry about the clickthrough rate for this step). Scroll to the bottom and click Download to receive the entire list.
Now download the same information for your PPC campaign, Facebook page, Twitter account, YouTube videos, Instagram and any other metrics you might think of that might show new terms. Now insert all of these terms into your spreadsheet so you can have all the potential long tails in one place.
Next, try to find new long tail keywords that can be ranked in your niche. This is & rsquo; how to manually create a potential long tail list:
Prepare a list of seed keywords. Use the Keyword Planner to generate a list of seed keywords, but try to stay away from Baidu AdWords. While this free tool is great for generating a list of business terms to target, it deliberately avoids long tails with low search volume, which is not very useful for our purposes. Write down Baidu’s autocomplete suggestions. Type each seed keyword into Baidu and note its auto-fill suggestions. Write down Baidu’s related search suggestions. Scroll to the bottom of each SERP and note the relevant search. Flush and repeat the Bing search suggestions and any other search engines you want to optimize. Add these potential long tails to your spreadsheet. Put all the terms together and get ready to start pruning your list.
The idea of manually finding and entering all of these potential keywords sounds painful, right? But today’s software makes the whole research step easy! The best programs will even sort multiple search engines for you, and they may find long tails that you ignore.
Again, don’t use Baidu AdWords. There are many other programs that intuitively discover and sort long tail keywords on your behalf.
Now that you have a complete list of all potential keywords, it’s time to start pruning your list. Clear any terms that do not clearly convey the user’s intent. For example, in “Long tail keyword related search results”. The query “short-tail keywords” listed above is not specific enough.
When you crop the list to the strongest candidate (from six to hundreds of long tails), you can start optimizing your page and adding it to your content.
How to build content around long tail keywords
Since you have a long tail list that you can optimize, what have you done with this information? The answer depends on the number of long tails you target and the extent to which the topics intersect.
Traditional wisdom requires that you create a dedicated page for each long tail. If you can, great! But this is not always possible.
When you have hundreds of long tail targets, the content you need is not a dedicated landing page, you can optimize for long tails.
Break down the list of potential long tail keywords into an easy to understand list organized by the searcher’s intent.
For example, if you want to target keywords about Noise Cancelling Headphones, do the following: Your list might look like this:
Keyword content elimination headset Wal-Mart
Noise Cancelling Headphones Amazon
Find a place to buy noise-cancelling headphones to buy noise-cancelling headphones
Where to buy cheap noise canceling headphones
Find cheap noise canceling headphones to cancel earphone sleep
Children’s best noise canceling headphones
The purpose of noise canceling headphones
What you are doing is organizing keywords by topic so you can find places to live naturally. If this content already exists on your site, you can naturally insert these long tails into your copy. If not, you can now understand what the next article should focus on.
Of course, don’t forget the internal links whenever you post new content. These are the best places you naturally include some long tails that you have studied in depth.
Now you know how to find long tail keywords and use them for your advantage. But remember, your long tail positioning is just as strong as your content.
If you are not recognized as the authority of your niche market, it’s time to start creating high-value assets, writing a blog about your industry, and rewriting your network copy to communicate your unique value to your customers. Claim (UVP).
When you create content and optimize your page to include new long tails, don’t forget to measure your rankings and traffic. When you do this, you may find more keyword phrases that you can target, which will help you continue to build reputation and improve your page search engine optimization.