Consumer interest will change in the blink of an eye.
Continuous connectivity and artificial intelligence-driven intelligent automation technologies are driving new service standards. People now want every brand interaction to be simple, personalized, and immediately productive.
Consumers are eager to instantly access real-time information, products and services & ndash; whether it will “rapid me food quickly”; use Door Dash, or “show me your inventory” on the IKEA website, or “Alexa, today Will it rain? ””
Marketers are struggling to keep pace & ndash; 77% believe that real-time personalization is critical, but 60% of marketers still struggle to personalize content in real time.
The challenge for content and digital marketers is to meet consumers at decision-making time, offering personalized, customized content and offers that meet immediate needs.
Research in early 2019 showed that 87% of consumers want a personalized and consistent experience across all shopping channels.
Providing customer expectations is essential when search engine optimization professionals are under greater pressure to find the right people, processes and technologies to meet and demonstrate their revenue goals.
Challenge: Meet consumers at the moment of decision
As early as 2016, Think with Baidu reported:
76% of people searching locally on smartphones access the company within 24 hours. 28% of searches lead to purchases.
These numbers emphasize the need to know what people are looking for when they are looking for.
For a long time, search engine optimization has been critical to mapping customer journeys and using these insights to provide decisions about content, offers, and more.
The competition for these customers is fierce, and consumers’ expectations for instant gratification will only become more and more ingrained.
If SEO is not just a remote role in response & ndash; let alone shaping & ndash; consumers need to behave in a meaningful way, satisfying consumer needs and driving revenue growth.
Search engine optimization will need real time.
New marketing tasks: efficient, real-time, multi-channel search engine optimization
Whether it’s research in the form of purchasing intentions or research to compare and narrow down purchase choices, search is at the heart of the customer journey.
SEO is the frontier and center of modern digital enterprises. It provides important insights for content marketing, email marketing, social media, paid marketing, and even back to customer service, product development and operations.
Because it is working, it has more expectations than ever before. Search engine optimization is no longer a marketing project because it can increase the insight and revenue of multiple digital channels.
According to BrightEdge’s research (disclosure: a customer), SEO insights are used by various marketers for content, payment, social, email and display media.
The SEO point solution matures into a unified, data-integrated SEO platform that provides the necessary operational efficiencies.
A first-class platform is also helping SEO professionals and digital marketers solve the “V-ing” problem. Search (voice, visual and vertical).
The latest frontier is to take advantage of these capabilities and efficiencies to create and adopt current SEO insights.
“ How can I help you? ”
This simple question is implicit in most aspects of modern SEO-driven business, and the company is fighting for an opportunity to answer it.
The answer that best meets the customer’s criteria can be obtained in SEO.
For more and more search queries, the insights provided by traditional, historically-based SEO insights mean that even the opportunity to ask questions is often lost before insights are generated.
This is where real-time insights provide opportunities for SEO and marketing.
More and more search trends are time-limited and only reflect:
Changes in our larger world and its places and regions. Shopping season and micro season. The transfer of geopolitical style. Legislative changes. The trend of popular culture. Even the size of the daily weather changes.
Search for the number of days and hours in the world. Consider these examples:
Slam dunking opportunity
In July 2018, NBA star LeBron James signed with the Los Angeles Lakers. In the first three hours after the announcement, the largest licensed jersey dealer reported a 600% surge in his jersey sales.
Traditional search engine optimization research reports say that search interest in search interest increases over a long period of time or a few days or weeks after the purchase frenzy has cooled.
Real-time search engine optimization research will give retail competitors the opportunity to grab market share at peak demand.
Eager to buy
At the beginning of 2019, measles cases broke out in the Pacific Northwest of the United States. At the same time, the Washington State Department of Health reported a six-fold increase in vaccination rates compared to last year.
With real-time search engine optimization ranking data, regional pharmacies and pharmacy chains will learn about their chances of capturing customers seeking vaccines based on their rankings.
They can also apply real-time keyword research to improve or protect their status.
The new US tax law of 2018 brought unexpected surprises to taxpayers filing federal income tax in 2019.
One week before the tax deadline, the Senate Finance Committee said it expects to receive an “unprecedented 14.6 million application for extension.”
CPA firm SEO professionals and digital marketers use real-time search engine optimization research and insights to be able to track the financial committee’s forecast from the deadline to the tax filing deadline.
Real-time keyword research will help them identify localized needs and support content and file administrators at the decision-making time.
Search is changing to match consumer preferences. In order to stay ahead, SEO data and real-time insight must be used as the key to understanding, optimizing and engaging consumers.
Search engine optimization is evolving and transforming into cross-functional pivoting capabilities, not just rankings, but also consistent with cross-channel digital revenue.
Understanding historical and real-time data and handling all digital functions is becoming key.