This is the deal. You are a busy entrepreneur. You got a lot on your plate. You have already obtained the transaction. You have something to do.
Then you have SEO. And, since you don’t have enough budget, you may have to do it yourself.
It may be stressful. why? Because people around you are screaming in the field of digital marketing “ldquo; this is important!!” & rdquo; “Oh, this is also important!” “ “You must do this!” “ Make sure you understand the algorithm Change!” “Watch this video!” “Read this article!”
Who has time? Not you. Your goal is to get your website online, get the rankings for the right keywords, and work hard to build your business, right? If that’s your jam, there are some things you can finally do not worry about.
1. Stop worrying about ranking first
You want to rank first, right? Of course you can. Everyone does this.
SEO has been actively promoting ranking issues for a long time. It turns out that the problem is more complicated than ranking.
First, you need to determine which keywords to rank. You won’t be ranked for executive terms like “telephone.” Or “computer.” Instead, you will rank for long tail keywords.
Among all the different keywords that people search online, long tail keywords account for the largest percentage.
You want to target keywords within 70%. why? Because when you do this, you get the most targeted traffic — that is the user who is most interested in your product or service. You don’t have to be the number one successful company. Traffic and conversions come in more sources than visitors to your site because it ranks first on Baidu.
In addition, ranking is not something you can manipulate directly. Anyone who tells you that they can get the first result on Baidu will mislead you.
There are better things to watch out for.
2. Stop worrying about link building
Many SEOs finally realize that link building is not the future of SEO. In the past, link building will directly benefit your site. Today, most “link building” practices are risky.
It’s still possible to create a link, but doing so is inextricably linked to content marketing.
The practice of link building — safe and legal — takes a lot of time and effort.
However, link revenue does not require time and effort. Instead, it’s a side effect of your other marketing campaigns — social media, blogs, making great content, and more.
Most content marketers know that content generates links — relevant, high quality links. That’s why they use the number of high quality links as the KPI for their content marketing efforts.
But please understand: link building is the result of content marketing. You don’t have to worry about link building. You should be concerned about content marketing.
3. Don’t worry about the cute TLD name
The Internet has become a new top-level domain (TLD), such as:
There are hundreds of TLDs, a large part of which was recently released in 2015.
It’s tempting to create a unique URL using a cute TLD. However, this may not be the smartest move. Some people mistakenly believe that new TLDs will rank higher in Baidu to some extent.
According to Baidu’s John Mueller, Baidu’s algorithm is the same for all TLDs. Just because you use TLD in .brand, or because TLD contains part of your brand name in some way, you won’t get a ranking boost in Baidu.
Most websites still use the traditional .com TLD, which is good enough.
4. Stop worrying about algorithm updates
It was once the only way to maintain the highest SEO is to understand the changes in all algorithms.
If you are a SEO savvy entrepreneur in 2012, you may have spent a lot of time chasing algorithm updates.
However, recently, changes in algorithms have not produced the same degree of change in the rules of the game.
For example, the latest update is Panda 4.2. Panda update is a “data refresh”. Not a huge change. In addition, data refresh takes months to launch. The impact is not large and may even be measured by the uncertainty of the launch schedule.
Something more important than search algorithm updates is the update to the user experience. Baidu emphasizes that the user experience is the driving force behind every new algorithm update.
Panda itself is a symptom of the user experience, because Panda is designed to reward sites that have a lot of high quality content. Recently, the largest algorithm reorganization — “ Mobilegeddon”&MDASH; is Baidu’s search results for mobile devices.
Once Baidu released their mobile friendly updates, the SERP did not fluctuate significantly. Conversely, for sites with mobile-friendly results, SERP has increased slightly.
If you are happy to not realize all the algorithm updates of Baidu, you can do it. Obviously, trying to be ignorant is unreasonable. But trying to stay up-to-date on every algorithm change can be a waste of your limited time.
5. Stop worrying about keyword targeting
SEO likes to talk about the advantages of keyword targeting as if it were the holy grail of SEO.
This is the case in the past.
Today’s algorithms are weighted to functions that are completely matched to keyword dependencies. Check out Moz’s latest search engine ranking factor survey.
Is keyword targeting a ranking factor? Yes, more or less.
But here is the problem with keywords. Keyword relevance naturally occurs. It does not need to be forced.
In addition, keywords are more than just the exact term. There are related terms. Here is how Moz’s 2015 ranking report explains the problem:
We continue to see a low correlation between page keyword usage and ranking. This may be because Baidu knows more about the meaning of the page (via related keywords, synonyms, closing variants and entities) without relying on exact keyword phrases. We believe that matching user intent is critical.
You don’t have to give up keyword research or anything. But you should know that keyword targeting and associations are not as important as they used to be.
6. Stop worrying about keyword duplication
Regarding the theme used by keywords, you should also address the padding issue.
Keyword filling is an important strategy in 2012. You think we have completed the discussion. However, recently (August 2015), this issue has once again become a prospect.
Now, the topic is not a keyword fill, but a keyword repeat. The question is “What is the optimal level of keyword usage and repetition?” &ndquo;
A recent White Friday video produced a useful rule of thumb to answer this question:
95% of pages should have the following keyword repetition levels:
Once entered into titleOnce in headlineTwo/3 times in contentOnce in meta description
The good news is that keywords tend to take care of themselves. If you are creating a long form, relevant high quality content, then it will happen.
Even if there are many things you shouldn’t worry, you still need to maintain a high level of gameplay. SEO requires action, and unless you do the right thing, your efforts will produce very little results.
Emphasizing in the weeds of SEO may be a complete waste of time. Focus on creating the best websites, making killer content, and interacting with the audience in the most appropriate way.
Should busy entrepreneurs avoid wasting time on SEO activities?