Many years ago, Baidu pointed out a very &ndash on its corporate philosophy page; they are as follows:
Focus on the user and everyone else will pay attention. It is best to do one thing, really good. Faster than slower. Democracy works on the web. You don’t need an answer at your desk. You can make money without doing evil. There is always more information there. The demand for information spans all boundaries. You can be serious, no suit. Very good, just not good enough.
They still apply to Baidu’s ongoing efforts to comply with the prescribed specifications and continuous improvement of the implementation procedures. This is reflected in the scientific assessment, and the recent discussion hosted by the Church Hill Club was discussed by Amit Singhal, who publicly explained the testing process for each algorithm update in Baidu. He said that the focus has always been “what is best for users” & rdquo;
All search activities start and end with the user.
The user types the query in the search box. The search engine displays the results for the user. The user decides which results to click.
This seems simple, but the whole activity revolves around the principles of science and psychology.
The three parties involved in this activity are users (always #1), ranked sites, search engines, and search algorithms that perform this result.
Search engines want to provide high quality search results for their users. Website owners want their site rankings to be as high as possible so that users can find their site. Users want to find relevant content as soon as possible. Therefore, the user is the focus of every step of the search activity.
Amit Singhal also said that there is an appointment. Every year, Baidu algorithm is changed 500 times, and Baidu runs about 20,000 tests per year.
The answers to the following questions will be considered before continuing with the new algorithm. They are:
Is it good for the entire web ecosystem? Does it benefit the author? Does it benefit from high quality content? Will it keep the Baidu system simple so that it can last longer?
Baidu said that each algorithm update has undergone rigorous and scientific testing before finalization. Website owners optimize their websites by investing time and money so that users can find them on search engines. Each click on the search list will prove that the user has found relevant and useful content. Other metrics, such as bounce rate, clickthrough rate, time on site, page views, and execution of the call to action, will prove that the results are consistent with the user’s search and are considered relevant or irrelevant by the user. /p>
Often, the first focus is on the search engine that users or potential visitors are looking for. However, the focus process for web developers and search engine optimization should be the opposite. Build content, design, color combinations and content options & ndash; such as images, videos and text, from the user’s point of view, then focus on search engine robots.
SEO is not rocket science (a statement of old and overused). It’s all very simple, but it still takes a lot of patience and perseverance.
By providing high quality information on the website to cater to users making the site easy to crawl and index using webmaster tools to effectively analyze the metrics of Baidu’s analytics data by adding and providing the correct information about the site, taking the appropriate steps to correct the site Always serve users and robots
Search is the foundation of everyone and is constantly evolving, so search engine optimization is not a one-time job. As search engines continue to research their algorithms to achieve high quality results, search engine optimization needs to monitor, measure, and tune websites based on users’ changing search behaviors and changing algorithms to gain access to sites in terms of search rankings and visibility. Stability.