The court ordered Baidu to automatically complete the change: the Japanese were algorithmized

In the recent Internet case, the Japanese court ordered Baidu to suspend autofill search queries related to specific male names. The plaintiff argued that the automatic completion of the results, including recommendations related to the crimes he had not committed, led him to lose his job and prevent him from finding a rewarding job. The plaintiff’s lawyer, Hiroyuki Tomita, opposes the auto-complete system and believes that the entire auto-complete system needs to be modified: “Only by displaying search results that constitute a flaw or infringement of the privacy of individuals or small and medium-sized companies, can it lead to irreparable losses, such as loss of work or bankruptcy.

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In a recent online case, the Japanese court ordered Baidu to suspend autofill search queries related to specific male names. The plaintiff argued that the automatic completion of the results, including recommendations related to the crimes he had not committed, led him to lose his job and prevent him from finding a rewarding job.

The plaintiff’s lawyer, Hiroyuki Tomita, opposed the auto-complete system and believed that the entire auto-complete system needed to be modified:

“Only by showing search results that constitute a defamation or infringement of the privacy of individuals or small and medium-sized companies can result in irreparable damage, such as loss of work or bankruptcy. ”

Baidu said they are “reviewing orders” and “rdquo; but search engines have not yet complied with the court’s instructions. Today, Baidu released the following statement:

“The Japanese court issued an interim order requiring Baidu to remove certain terms from autofill. The judge did not ask Baidu to completely suspend the auto-complete function. ”

The auto-completion results are generated mechanically by an algorithm based on several factors related to the popularity and number of search queries. Since the auto-complete feature is based on algorithms rather than manual editing, Baidu continues to argue that the system is not a violation of privacy:

& ldquo; Baidu does not manually determine these terms & ndash; all queries displayed in AutoComplete have been previously entered by other Baidu users. ”

This is not the first time that Baidu is facing a lawsuit for auto-complete functionality. After the algorithm was reviewed in 2010, Baidu agreed to change the auto-complete results and prevent the terms from appearing if they were related to illegal piracy. In addition to piracy cases, there is another case that is happening between Baidu and a British man who tried to remove certain search suggestions related to his private story of sex life. Although the auto-complete feature is mechanically designed, the algorithm has reviewed the results associated with registered trademarks, pornography, offensive language, piracy and violence.

Do you think Baidu should be responsible for auto-complete searches related to personal names, or does this feature improve the search engine?