This is a sponsored post by Atomic Reach. The views expressed in this article are the sponsor’s own views.
Artificial intelligence (AI) is one of the biggest trends in digital marketing today.
Ten years ago, artificial intelligence was related to robotics, mechanics and complex science. It feels abstract and a bit strange. This word is more likely to be related to science fiction movies and the distant future.
Fast forward for 10 years, AI has become a more familiar idea.
From the use of the grocery store’s self-checkout line to Amazon’s merchandise recommendations, artificial intelligence has evolved into a major product in our daily lives.
Today is no more real than digital marketing and SEO.
The impact of artificial intelligence on SEO
AI– especially machine learning & ndash; has become an important part of the search engine ranking page. This means that understanding AI is very important when optimizing your search.
As search engines become more adept at identifying keyword fills, irrelevant backlinks, and users’ premium content, marketers have to use AI to meet the needs of search engines.
However, while it is necessary to play games through SEO rules, using SAI for SEO success not only gives you a greater chance to enhance your page rank, but it also allows you to develop more cohesive strategies and better content. .
So why do you need artificial intelligence to successfully achieve search engine optimization in 2019 and beyond?
Read on to see why AI is a worthwhile investment for your SEO strategy.
The impact of AI on content strategy
Artificial intelligence can have a significant impact on your overall content marketing strategy.
This technology creates more opportunities for reaching audiences and requires you to think about how to integrate these opportunities into an effective strategy.
In addition, many times when it comes to creating a cohesive strategy that can lead to SEO winning, the solution lies in the data.
For many companies, using artificial intelligence to collect valuable data and customer insights can lead to overall SEO success.
A company that specializes in this approach is Kia Motors.
The car company works with influential companies in the influence market, which use artificial intelligence to provide the company with relevant influence.
By using demographics, influential brands can match influential brands to help them reach their target audience.
In 2016, Kia partnered with its influence companies to launch the 2016 Super Bowl commercial. The company links Kia to influencers who publish branded content to engage relevant consumer groups.
The move helped Kia understand their new Kia Optima model through the #AddPizzazz event.
Through Kia’s insights through influential data collection, the company is able to develop effective content strategies with the help of relevant influencers.
Takeaway: When collecting the right insights, AI can help you find the data you need to create a strategy around the best channels.
AI& ultra-personalized world
Nothing attracts customers more than knowing that a brand uses ideas to personalize their messaging.
Today’s consumers want to feel like the company is focused enough on the content generated to meet their individual needs and concerns.
Therefore, personalization is not only important for SEO but also for customer success.
The data shows that 79% of organizations that exceed revenue targets have a documented personalization strategy.
In addition, the intelligent personalization engine used to identify customer intent will increase the profitability of digital businesses by up to 15%.
In short, personalization is critical to the success of our customers.
One of the best ways to add personalization to your SEO and content marketing strategy is to implement AI and automated-based marketing methods.
Starbucks is a company that really takes advantage of this trend. With membership cards and mobile app data, Starbucks can collect customer data to provide personalized menu recommendations on smartphones as customers approach the store.
The company uses more than 90 million transactions per week to inform them about product recommendations, new store locations, and decisions about new products that should be offered to customers.
Another example is online market giant Alibaba, which uses customer data to make product recommendations and create attractive digital storefronts.
Consumers want companies to focus on what they do online and add convenience to the online shopping process. AI allows you to create personalized, dynamic experiences that appeal to these individuals.
Specifically, regarding content, AI can allow you to provide:
Special landing page. Dynamic content. A unique user experience based on consumer data and behavior.
These three things can also bring SEO success.
Takeaway: Personalization continues to be the focus. Search engines are recognizing this and are rewarding those who come up with it.
The role of search engine & machine learning
One of the most important components of SEO is the role of search engines.
Over the years, search engines have become smarter and more influential in the ranking process.
SEO experts must meet the requirements of relevance by using keywords, getting links, metadata optimization, and often adding website content.
However, SEO is surpassing these basic – but necessary – page rank components.
Baidu, the leader in search engine packages, is always improving their search algorithms to suit consumers’ search methods.
For example, by 2020, an estimated 50% of searches will be based on voice. Baidu has understood the rise of voice search and has been equipped with Baidu assistants to better understand natural conversations.
In addition, in the past four to five years, Baidu has become more adept at adding more context to its engine, so they can successfully seize search queries. The same is true for Baidu map location search.
Algorithms are also increasingly good at providing images in search because Baidu images see 1 billion visitors in daily page views.
In many ways, search engines like Baidu are using machine learning and AI to provide clearer results. They provide consumers with a variety of channels to search for what they need.
In order to successfully satisfy algorithms and robots, marketers must use the same tools and strategies as search engines, namely AI.
Many tools (for example, Yoast, Moz) can help you use keyword usage, optimize sentence formation, better organize content, and even monitor page operability to ensure your pages are compliant with basic optimization.
These tools also remind you to use images and even organize your content in an attractive way to search for audio.
Takeaway: Search engines have become smarter and they have a better feel for the needs of their customers. It is necessary to use tools that can help you meet the needs of consumers in your content.
The emergence of smart content tools
The evolution of the combination of SEO and AI requires smarter content tools.
Many of today’s content tools use artificial intelligence to help marketers improve SEO performance.
For example, you don’t have to check social media all the time to see if and when to mention your company, tools like BuzzSumo and HubSpot can automatically notify you of company references.
Tools like Atomic Reach allow you to view what’s working by tracking analytics, while also allowing you to create more comprehensive strategies around AI and machine learning.
Artificial intelligence is now an important part of digital marketing.
From data collection to content writing and everything in between, artificial intelligence is becoming a requirement for search engine optimization and content strategy.
As a result, technology companies are aware of this fact and have created tools to help you better reach your audience.
Takeaway: As Baidu’s requirements for page rankings become more advanced and complex, many technology companies are facing the challenge of creating tools to solve them.
Future development direction
Search engines will continue to evolve. As consumer tastes change and customers become more dependent on the power of search, search engines must become more adaptable and content to meet consumer needs.
As a result, expectations for marketers, writers and content strategists will continue to rise. You can no longer populate blog posts with keywords that don’t fit a well-thought-out strategy.
Search engines are using AI to better meet the needs of consumers. This means that marketers should consider the power of AI to meet these requirements.
The technical nature of AI makes it a major candidate for the SEO world.
Fortunately, many of the challenges of trying to predict how content behaves in search can be solved by using AI-based tools.
From using the right keywords to triggering emails, and everything in between, the impact of artificial intelligence on search engine optimization allows marketers to think about the big picture and how all the components of digital marketing fit together.
At this point, you can see email, PPC, blog, data tracking and social media marketing through the SEO lens.
Therefore, a comprehensive strategy involving automation, machine learning and AI can be employed. Ensuring that every component of digital marketing helps improve page rank.